The Zales® Jewelers story began in 1924 when Morris (M.B.) Zale, William Zale and Ben Lipshy opened the first Zales Jewelers retail store in Wichita Falls, Texas. Along with offering high quality merchandise at the lowest prices, the store offered a revolutionary credit plan of "a penny down and a dollar a week" on many higher priced items. This marketing strategy proved to be successful, and, paired with exceptional customer service provided by dedicated employees, led to the jeweler's expansion to 12 stores across Texas and Oklahoma by 1941. Over the past 90+ years, Zales grew from a single store selling jewelry, appliances and cameras to a major international jewelry corporation. Zales has expanded to over 700 stores and become one of the largest fine jewelers in retail shopping malls across North America and Puerto Rico. Zales Jewelers offers a wide range of options for guests who seek excellent quality and exceptional value in fine jewelry. Customers can find anything from everyday basics to exquisite diamond looks in stores and online. With an emphasis on diamonds, it's no wonder guests think Zales when it comes to bridal jewelry. The Zales bridal assortment encompasses everything from simple gold bands to extravagant diamond ensembles – including exclusive diamond designs from internationally acclaimed designers Vera Wang and Neil Lane. In fact, this extensive selection of diamond bridal jewelry represents the largest part of the business, truly earning Zales the moniker "The Diamond Store." In 2014, Zales was purchased by Signet Jewelers Inc., headquartered in Akron, Ohio. Together with Kay Jewelers, Jared the Galleria of Jewelers and other smaller regional brands, Signet is the largest specialty retail jeweler in the world.