JULIO’S JEWELRY: JULIO MORALES

Inspiration: Julio learned jewelry design at age 14, and has honed his skills for years. He now passes his knowledge of the craft and insights to his children, and their children. He is pictured with daughter Sandra Morales, who you can find at the store every day.

3 words to describe Julio’s Jewelry: Trust, consistency, helpfulness

Advice to small biz startups?: Dream big, stay consistent and enjoy time with loved ones.

Something customers don’t know about Julio’s Jewelry: Our family loves getting together for sporting events and meals together.

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Delivering quality craftsmanship since 1974, Julio and his family provide expert design and repair for your jewelry desires.

Years in Business?: 51

Years at NRPM?: 18

Generations involved?: 3

Celebrating Hispanic Retailers at NRPM